
The 4SET Filter for AI Transformation
Flip the Focus: 10% Toolset, 90% the Other Three.
September 16, 2026 | 1:00 PM ET | 60 Minutes
Facilitated by
Jason Averbook
Jess Von Bank
AI value lies in workforce transformation, not in AI itself.
Organizations have spent enormous energy on the technology itself. The harder work sits underneath it: redesigning work, transforming the workforce, and reimagining how the organization operates.
When the tools work but transformation stalls, that’s not a tool failure. It’s a sequencing failure.
That’s the thinking behind our 4SET model: Mindset. Heartset. Skillset. Toolset. Sequenced in that order, on purpose.
Toolset comes last because it’s the easy 10%. The other 90% is where the workforce transformation happens.
In this 60-minute session, Jason Averbook and Jess Von Bank bring the model to life: what the other 90% actually requires, why the sequence is the entire argument, and what organizations already seeing ROI are doing differently.
What you’ll leave with
- A practical way to identify where workforce transformation is getting stuck
- A mechanism for sequencing what needs to change across Mindset, Heartset, Skillset, and Toolset
- A clearer path from workforce transformation as an ambition to decisions your organization can act on for 2027
If workforce transformation is part of your 2027 plan, but the mechanism for making it happen is still unclear, this session is for you.
Want to go deeper with Jason and Jess?
After the 60-minute webinar, they will stay on for a private 30-minute session to answer specific questions with a limited group. It’s included with your registration above, just stay on the session.
